Where Passion Meets Innovation
Born in Italy, Elevated Globally

Meet the Visionaries Behind 2Square Professional

Learn from the Experts Shaping the Future of Hair Care
2Square Professional was born out of a deep passion for the beauty industry, a love for quality products, and a commitment to innovation. Our roots trace back to Italy, where creativity is more than just a tradition—it’s a way of life. Our founders, each with a unique and rich background in the beauty industry, came together with a shared vision: to create a brand that not only delivers outstanding products but also elevates the professional hairstylist community.

Meet Our Founders

From Vision to Reality

Luca Frangione

Master Stylist & Visionary

Luca Frangione's journey in the beauty industry began at Vidal Sassoon in London, where he worked alongside some of the most prestigious hairstylists. His passion for the craft led him back to Italy, where he owned a salon for over a decade and became an educator for various Italian brands. Luca's experience in product development and his participation in top fashion events in Milan, London, and Miami have shaped him into an international hairstylist and educator. He has traveled to over 30 countries, sharing his knowledge and creativity with aspiring stylists. Luca's love for the beauty industry and his dedication to quality products and innovative services are the pillars of 2Square Professional.

Wendy Perez

Chief Operating Officer & Strategist

With over 10 years of experience in the beauty industry, Wendy Perez brings a wealth of knowledge and expertise to 2Square Professional. As the Chief Operating Officer, she oversees product development, logistics, sales, and the coordination of a dynamic sales team. Wendy's journey began as a Sales Manager and Education Manager, where she honed her skills in market analysis, team leadership, and event organization. Her passion for the industry and her commitment to excellence have been instrumental in driving 2Square Professional's growth and success.

Angela Seitz

Executive Director of Business Development

Angela Seitz is a customer-centric sales specialist with a mission to help businesses exceed their sales goals and build long-lasting relationships. With 17 years of experience in sales, hospitality management, and executive administration, Angela's communication skills have proven to be game-changing for businesses. Her passion for developing efficient, proactive business strategies has helped create outstanding growth for all team members at 2Square Professional. Angela's ability to create positive customer success experiences and her dedication to building thriving relationships make her an invaluable

Javier Sousa

Chief Financial Officer & Innovator

Javier Sousa is an experienced team player with a passion for the beauty industry and a talent for providing innovative solutions. As the CFO of 2Square Professional, Javier specializes in implementing strategies that drive growth and creativity while keeping customers at the center of attention. With over 14 years of experience, Javier's problem-solving skills and business acumen have helped set higher standards for our teams. His dedication to creating industry-shaking products and his belief in staying ahead of the pack continue to propel 2Square Professional to new heights.

Our Mission: Elevating Your Craft

At 2Square Professional, we believe that every stylist deserves access to the best tools and products to unleash their creativity and achieve their full potential. Our mission is to provide hairstylists with innovative, high-quality products that deliver exceptional results. We are committed to sustainability, using vegan ingredients and clean formulations that are better for both your clients and the planet.


Join our community of Excellence
We invite you to join our community of passionate stylists who are committed to excellence and innovation.
Join now
Reach Out Anytime
Support, questions, or collaborations, we’re just one message away.
Contact Us