Frequently Asked Questions

2Square Professional is committed to optimizing salon workflows. Our MY10 ExpressPermanent Color delivers 100% grey coverage in just 10-15 minutes, helping stylists fit moreappointments into their schedules without sacrificing quality. Paired with time-savingtreatments like the 8 Seconds Treatment, stylists can deliver professional results withminimal downtime. By making color services faster and treatments more effective, 2Square’sproducts allow stylists to maintain a high standard of work and serve more clients efficiently.

For clients with damaged or brittle hair, the 2Square Protein Treatment and Ultimate Maskare top choices. Infused with our advanced 3Plex Technology, these products work fromwithin the hair shaft to repair bonds, rebuild structure, and restore resilience. Theseprofessional-grade solutions provide intense hydration and nourishment, creating stronger,healthier hair that withstands further stress from styling or chemical treatments.

3Plex Technology is a game-changer for color-treated and bleached hair, as it reinforceshair’s internal bonds and protects against breakage. This technology, based on plant-derivedproteins, mimics human keratin to boost elasticity and resilience while preventing furtherdamage from chemical treatments. Stylists can assure clients that 3Plex-treated hair maintainsits shine, softness, and strength even after processing, delivering beautiful, healthy resultsevery time.

2Square Professional takes pride in offering vegan, cruelty-free solutions for eco-conscioussalons. Our Vegan Protein Treatment and MY GLAZE Demi Liquid Color are crafted toprovide high-quality performance without animal-derived ingredients or testing. Thesesustainable products cater to clients seeking ethical beauty options, and they ensure thatstylists can deliver effective, vibrant results that align with cruelty-free values.

Absolutely. Products like the Protein Treatment not only repair hair but also maintain it,encouraging clients to book recurring treatments. By offering multi-functional products thatcan be used in various services, stylists can build client loyalty and create new servicepackages that shorten the time between appointments. This proactive approach helps stylistsmaintain a steady, recurring client base, ultimately increasing revenue.

2Square’s MY10 Express Color and 8 Seconds Treatment deliver immediate, high-qualityresults. The MY10 Express Color achieves full grey coverage in just 10-15 minutes, makingit perfect for clients seeking quick touch-ups or full coverage. Meanwhile, the 8 SecondsTreatment offers instant detangling, hydration, and shine. These products cater to clients withbusy schedules, helping stylists provide efficient yet premium services.

Ammonia-free hair color is essential for clients with sensitive scalps. 2Square’s MY GLAZEDemi Liquid Color provides a gentle, ammonia-free formula that protects the scalp whiledelivering vibrant, long-lasting results. This formula is ideal for clients prone to irritation andis an excellent way for stylists to expand their service offerings to include more comfortable,non-irritating options.

Oxytox Detox is designed to remove impurities like hard water minerals, metals, and productbuildup from the hair, creating a clean base for color application. By detoxifying the hairbefore coloring, stylists can ensure even pigment distribution and maximize color longevity.Oxytox Detox prepares the hair for better color adherence, ultimately providing clients withmore vibrant, lasting results and making the stylist’s job easier.

My9+ Bleaching Powder is the go-to product for achieving natural, vibrant blonde tones.Formulated to lift up to 9+ levels without compromising hair health, My9+ Bleachincorporates 3Plex Technology to strengthen hair during the bleaching process. The powderprovides consistent, uniform lightening that makes it ideal for both highlights and full-headapplications, delivering stunning results with minimal damage.

Bond-building treatments, such as those infused with 3Plex Technology, strengthen hair fromthe inside out by fortifying the hair shaft. This technology boosts elasticity, preventsbreakage, and enhances overall hair health. For stylists, bond-building treatments ensure thatclients leave with hair that not only looks great but also withstands daily wear and tear,encouraging them to return for maintenance treatments and advanced color services.

Promoting express hair color services is easy with MY10 Express Color. Stylists can positionthis service as a quick, high-quality option for busy clients or those seeking fast touch-ups.By highlighting the quick processing time and professional-grade grey coverage, salons canattract clients who value efficiency without compromising their color results.

2Square Professional provides a comprehensive Education Hub with dedicated modules oncolor correction, as well as access to expert-led workshops and tutorials. Stylists can deepentheir knowledge of advanced techniques for fixing color issues, blending tones, and achievingflawless results. These resources empower stylists to approach challenging color scenarioswith confidence and precision.

2Square’s Protein Treatment, Oxytox Detox, and Ultimate Mask are top choices forreconstructing damaged hair. Each product in this lineup addresses specific aspects of hairhealth: the Protein Treatment rebuilds bonds, Oxytox Detox removes harmful impurities, andthe Ultimate Mask provides intensive hydration. Together, these treatments restore strengthand vitality to compromised hair.

Metal detox is essential for ensuring that color treatments take evenly and last longer. TheOxytox Detox treatment effectively eliminates residual metals, minerals, and buildup that caninterfere with color absorption. By creating a purified base, stylists can offer more predictablecolor results, enhance pigment longevity, and prevent issues like uneven tones.

Hydration treatments are invaluable for dry, brittle hair. 2Square’s Ultimate Mask and 8Seconds Treatment deeply moisturize the hair, leaving it smooth, shiny, and resilient. Forclients with colored or chemically treated hair, these treatments offer much-neededreplenishment, enhancing hair’s appearance and manageability.

Through our Education Hub, 2Square offers stylists access to the latest trends, techniques,and product knowledge. Regularly updated video tutorials, live workshops, and expert-ledsessions ensure that stylists can stay on top of industry innovations and keep their skillssharp. The Education Hub enables stylists to remain competitive and confident in a fast-evolving market.

Vegan hair products from 2Square, such as our Vegan Protein Treatment and MY GLAZE,align with eco-conscious salon values. These formulations cater to clients seeking ethicalbeauty choices, ensuring that salons can deliver effective results without compromisingsustainability standards. Vegan products resonate with an ever-growing client base whoprioritize cruelty-free, environmentally friendly options.

Bonding treatments, particularly those formulated with 3Plex Technology, reinforce hairintegrity by rebuilding internal bonds. This helps protect against damage, enhances elasticity,and restores a healthy, natural shine. These treatments make hair more resilient to futurestyling and chemical processes, giving clients a long-lasting, durable finish that’s easy tomaintain.

Express hair color, like MY10, allows salons to serve more clients in less time by reducingprocessing durations. This product is ideal for busy schedules, as it delivers full greycoverage in only 10-15 minutes. By offering fast yet professional-grade color solutions,stylists can increase their client turnover and enhance overall salon productivity withoutsacrificing the quality of results.

2Square’s Pigment Detox Oil Lightener is a safe and effective way to remove unwantedpigments or prepare hair for a color correction. This formula lifts pigment while maintainingthe hair’s health, so stylists can perform corrective services with minimal risk of damage.Following the treatment with a deep conditioning mask helps replenish hair, leaving it strongand ready for the next color.

The Annavita Curl Activator line is specifically crafted for curly hair, delivering targetedhydration, frizz control, and curl definition with natural ingredients like black tea,macadamia, and fruit extracts. This professional line helps stylists achieve defined, vibrantcurls while nourishing hair from root to tip. From the Primo Prep Shampoo to the SOS HairRescue, each product in the line is designed to support healthy curl formation, manageability,and lasting smoothness. Stylists can offer clients enhanced curl care with visibly softer,shinier, and healthier hair that’s ready for styling or air-drying alike.

To place an order, you’ll need to sign up as a member, which provides you with access to ourexclusive online store for professional hair care products. Once registered, you’ll be able tobrowse our entire product catalog, view pricing, and make purchases directly through oursecure online platform, ensuring that you can easily access all the essentials you need foryour salon.

Becoming a member gives you full access to our product catalog for online ordering, ourEducation Hub for ongoing training, and exclusive offers available only to members.Designed for professional stylists, our membership connects you to a community of expertsand provides resources to support your salon’s growth and quality standards. Plus,membership is completely free, making it an easy decision to elevate your services and stayat the forefront of industry trends.

We’re here to help! If you have questions about products, ordering, or becoming a member,simply email us at [your email address], and a member of our team will get back to youpromptly. Whether you’re interested in new products or need assistance with an order, we’reready to provide the support you need.

No, the Education Hub is exclusive to members. Since it’s designed specifically forprofessional stylists, joining our network is required to access the training and resourcesavailable there. However, membership is free for professional stylists and provides a wealthof resources to help you advance in your career and improve salon outcomes.