Frequently Asked Questions

2Square Professional is built on a foundation of education and innovation. We exist because we believe modern stylists deserve better than choosing between speed and quality, between innovation and craftsmanship, between efficiency and excellence. We are a professional-only brand—not a retail brand adapted for salons. While we offer select products for retail, our core focus is equipping salon professionals with advanced formulations, cutting-edge technology, and the education needed to deliver exceptional results. We manufacture in Italy under strict EU standards, combining Italian mastery with modern execution to create systems that work the way salons actually operate—fast, flexible, and uncompromising.

2Square 3Plex Technology is our proprietary amino acid complex that rebuilds hair's internal structure during chemical services—not after. Unlike bond treatments that repair damage post-service, 3Plex actively prevents damage while you work, improving elasticity, strength, and resilience from within. This targeted complex of five essential amino acids penetrates the hair cortex to reinforce structural bonds, delivering healthier, stronger results with every service. 3Plex Technology is integrated into our MY10 Express Hybrid Color System, C-GEN Hair Filler Treatment, and other professional formulations.

Yes. 2Square Professional products are available exclusively to licensed cosmetologists, hairstylists, and salon professionals. This ensures proper application techniques and optimal results for your clients.

Absolutely. Products like the Protein Treatment not only repair hair but also maintain it,encouraging clients to book recurring treatments. By offering multi-functional products thatcan be used in various services, stylists can build client loyalty and create new servicepackages that shorten the time between appointments. This proactive approach helps stylistsmaintain a steady, recurring client base, ultimately increasing revenue.

MY10 is a revolutionary hybrid color system that transforms from a single tube into three different services—permanent color, demi-permanent gloss, or semi-permanent toner—simply by adjusting developer ratios. It features 3Plex Technology for bond protection during color processing, delivers 100% grey coverage in just 10 minutes, and is formulated with low ammonia and a vegan, cruelty-free formula. This flexibility reduces inventory while expanding your service menu.

Yes. Our formulations are specifically designed to work with color-treated, chemically straightened, and permed hair. Products like PROTEIN and C-GEN actively repair chemical damage while protecting the integrity of color and treatments.

We are committed to cruelty-free practices and never test on animals. While many of our products are vegan, some formulations contain ingredients like Marine Oligo Peptides (Caviar Extract) and Hydrolyzed Collagen. Full ingredient lists are available for each product.

My9+ Bleaching Powder is the go-to product for achieving natural, vibrant blonde tones.Formulated to lift up to 9+ levels without compromising hair health, My9+ Bleachincorporates 3Plex Technology to strengthen hair during the bleaching process. The powderprovides consistent, uniform lightening that makes it ideal for both highlights and full-headapplications, delivering stunning results with minimal damage.

Bond-building treatments, such as those infused with 3Plex Technology, strengthen hair from the inside out by fortifying the hair shaft. This technology boosts elasticity, prevents breakage, and enhances overall hair health. For stylists, bond-building treatments ensure that clients leave with hair that not only looks great but also withstands daily wear and tear, encouraging them to return for maintenance treatments and advanced color services.

Promoting express hair color services is easy with MY10 Express Color. Stylists can position this service as a quick, high-quality option for busy clients or those seeking fast touch-ups. By highlighting the quick processing time and professional-grade grey coverage, salons can attract clients who value efficiency without compromising their color results.

2Square Professional provides a comprehensive Education Hub with dedicated modules on color correction, as well as access to expert-led workshops and tutorials. Stylists can deepen their knowledge of advanced techniques for fixing color issues, blending tones, and achieving flawless results. These resources empower stylists to approach challenging color scenarios with confidence and precision.

Through our Education Hub, 2Square offers stylists access to the latest trends, techniques,and product knowledge. Regularly updated video tutorials, live workshops, and expert-led sessions ensure that stylists can stay on top of industry innovations and keep their skills sharp. The Education Hub enables stylists to remain competitive and confident in a fast-evolving market.

Vegan hair products from 2Square, such as our Vegan Protein Treatment and MY GLAZE,align with eco-conscious salon values. These formulations cater to clients seeking ethicalbeauty choices, ensuring that salons can deliver effective results without compromisingsustainability standards. Vegan products resonate with an ever-growing client base whoprioritize cruelty-free, environmentally friendly options.

2square's treatments, particularly those formulated with 3Plex Technology, reinforce hair integrity by rebuilding internal bonds. This helps protect against damage, enhances elasticity,and restores a healthy, natural shine. These treatments make hair more resilient to future styling and chemical processes, giving clients a long-lasting, durable finish that’s easy to maintain.

Express hair color, like MY10, allows salons to serve more clients in less time by reducing processing durations. This product is ideal for busy schedules, as it delivers full grey coverage in only 10-15 minutes. By offering fast yet professional-grade color solutions,stylists can increase their client turnover and enhance overall salon productivity without sacrificing the quality of results.

2Square’s Pigment Detox Oil Lightener is a safe and effective way to remove unwantedpigments or prepare hair for a color correction. This formula lifts pigment while maintainingthe hair’s health, so stylists can perform corrective services with minimal risk of damage.Following the treatment with a deep conditioning mask helps replenish hair, leaving it strongand ready for the next color.

To place an order, you’ll need to sign up as a member, which provides you with access to ourexclusive online store for professional hair care products. Once registered, you’ll be able tobrowse our entire product catalog, view pricing, and make purchases directly through oursecure online platform, ensuring that you can easily access all the essentials you need foryour salon.

Becoming a member gives you full access to our product catalog for online ordering, our Education Hub for ongoing training, and exclusive offers available only to members. Designed for professional stylists, our membership connects you to a community of experts and provides resources to support your salon’s growth and quality standards. Plus,membership is completely free, making it an easy decision to elevate your services and stayat the forefront of industry trends.

If you have questions about products, ordering, or becoming a member, simply email us at contact@2squareprofessional, and a member of our team will get back to you promptly. Whether you’re interested in new products or need assistance with an order, we’re ready to provide the support you need.

No, the Education Hub is exclusive to members. Since it’s designed specifically for professional stylists, joining our network is required to access the training and resources available there. However, membership is free for professional stylists and provides a wealth of resources to help you advance in your career and improve salon outcomes.